Title: Persuasion Pdf Social Influence and Compliance Gaining, 5e
Author: Robert H. Gass
Published Date: 2013
Page: 400
Robert H. Gass, California State University, FullertonJohn S. Seiter, Utah State University
Persuasion: Social Influence and Compliance Gaining first helps students understand established theories and models of persuasion. It then encourages them to develop and apply general conclusions about persuasion in real-world settings.
The 5th edition explores how social media continues to be a form of influence, but it also looks at grassroots movements, such as the Tea Party and Occupy Wall Street, and traditional forms of persuasion, such as advertising, marketing, and political campaigning.
Would read even if it wasn't for a class Fun read! The authors make it as funny as they can while still being informative. Good examples. Nice read - I would have enjoyed reading it even if it wasn't for a classBEST TEXTBOOK I'VE READ YET! I had to read this book for a communications class at Regent University and it has been the most entertaining and informative textbooks I have yet to read. It's even one of the most entertaining books that I've read, PERIOD.A good introductory text A good introduction to the theoretical underpinnings of persuasion and the forms it can take, the types of people who are most susceptible to it, as well as its use in corporate language, advertising and PR. What I felt was missing was a roadmap of how one can be more influential in practical terms. That said, I still have a chapter or two left...
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