Title: Zucked Pdf Waking Up to the Facebook Catastrophe
If you had told Roger McNamee even three years ago that he would soon be devoting himself to stopping Facebook from destroying our democracy, he would have howled with laughter. He had mentored many tech leaders in his illustrious career as an investor, but few things had made him prouder, or been better for his fund's bottom line, than his early service to Mark Zuckerberg. Still a large shareholder in Facebook, he had every good reason to stay on the bright side. Until he simply couldn't.
ZUCKED is McNamee's intimate reckoning with the catastrophic failure of the head of one of the world's most powerful companies to face up to the damage he is doing. It's a story that begins with a series of rude awakenings. First there is the author's dawning realization that the platform is being manipulated by some very bad actors. Then there is the even more unsettling realization that Zuckerberg and Sheryl Sandberg are unable or unwilling to share his concerns, polite as they may be to his face.
And then comes the election of Donald Trump, and the emergence of one horrific piece of news after another about the malign ends to which the Facebook platform has been put. To McNamee's shock, even still Facebook's leaders duck and dissemble, viewing the matter as a public relations problem. Now thoroughly alienated, McNamee digs into the issue, and fortuitously meets up with some fellow travelers who share his concern, and help him sharpen its focus. Soon he and a dream team of Silicon Valley technologists are charging into the fray, to raise consciousness about the existential threat of Facebook, and the persuasion architecture of the attention economy more broadly -- to our public health and to our political order.
Zucked is both an enthralling personal narrative and a masterful explication of the forces that have conspired to place us all on the horns of this dilemma. This is the story of a company and its leadership, but it's also a larger tale of a business sector unmoored from normal constraints, just at a moment of political and cultural crisis, the worst possible time to be given new tools for summoning the darker angels of our nature and whipping them into a frenzy. Like Jimmy Stewart in Rear Window, Roger McNamee happened to be in the right place to witness a crime, and it took him some time to make sense of what he was seeing and what we ought to do about it. The result of that effort is a wise, hard-hitting, and urgently necessary account that crystallizes the issue definitively for the rest of us.
Not just Facebook, but a dive into the perils of the attention economy Having stayed fairly-well informed about Facebook's issues and the way advertising works on the internet, I wasn't sure how much new I'd learn from McNamee's book. But having it all put together into a single, coherent, storyline with plenty of insider perspective and some thoughtful advice on where we can and should go from here made it an excellent and worthwhile read.Must read insights for saving world democracy while pushing back on invasive monopolies Brilliant narrative from a heavy-weight tech insider on how internet platforms, notably Facebook, have productized users' data for their own monetary gain with little or no regard to the social responsibility they owe society, and the resulting devastation it's causing. As someone who has spent a career in Silicon Valley, I agree with Roger's premise that we need to get back to technology that empowers people, or as he quotes Steve Jobs, "bicycles for the mind", while acknowledging that tech products are strategic, and that companies have an obligation to eliminate undesirable side effects BEFORE shipping.If you are not paying for it, chances are, you ARE the product In the context of government surveillance measures, Edward Snowden remarked that we are now “tagged animals, the primary difference being that we paid for the tags and they are in our pockets.” A very small number of huge extremely wealthy organizations have even greater access to those tags than the government does, recording every movement, communication with others, and even every train of thought as we interact with the web.Facebook is clearly the most worrisome of all the Big Data concerns. The social media giant exercises an incredible amount of influence over what information people see, with this influence often being sold to the highest bidder. Together with Amazon, Google and Apple, the US economy and society have become controlled by monopolies to an unparalleled degree, monopolies that monitor most of the population's behavior for solely commercial purposes.The second order effects that Facebook's money machine had on the world wide web and by extension on the world at large. Facebook inadvertently created an entire ecosystem that spews out misinformation a million pages at a time – charitable referred to as ‘Social Media Marketing’.Keep in mind: if you are not paying for it – you are the product.
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